Insights

A Simple Question: Castillo Or Caturra?

by | Apr 9, 2015

Key Insight

The correct answer to the question “Castillo or Caturra?” is “Yes.”  Or at least, it is the answer we have been giving to growers in Nariño from the beginning of our Borderlands Coffee Project.

Yesterday I had the honor to present the preliminary results of the Colombia Sensory Trial at the 2015 SCAA Symposium.

The Colombia Sensory Trial is a cross-sector collaboration with allies in the research community (the International Center for Tropical Agriculture, Kansas State University and World Coffee Research), industry (Counter Culture, Federación Nacional de Cafeteros, George Howell Coffee, Intelligentsia, Keurig Green Mountain, Red Fox Coffee Merchants, Starbucks and Stumptown) funded by the Howard G. Buffett Foundation.  We led the implementation of the Trial on the ground in Nariño, Colombia, in connection with our Borderlands Coffee Project there.

Today, a summary of the key points I presented yesterday at Symposium (and didn’t).