Insights

Extreme Price Volatility Undermines The Coffee Sector

by | Sep 19, 2018

Key Insight

The goal of making prices more stable is not controversial, per se. The key question, of course, is how to make coffee prices more stable?

In a recent post, I wrote that the C-Price for coffee is flawed and there is an urgent need for viable solutions to improve the coffee market. The post was picked up by Daily Coffee News and got a lot of attention – both positive and negative, which is well appreciated. The goal of the original post (and ones to follow) is to engage coffee experts to propose and discuss viable solutions to improve the coffee market, in ways that benefit farmers and farmworkers. The next few posts will focus on specific solutions.

In the meantime, this post illustrates how price volatility negatively impacts the coffee sector and exposes farmers and farmworkers to unnecessary risk.